OPI ME, MYSELF, AND OPI

OPI's Spring 2023 color collection campaign partnered with RoandCo Studios to create #MeMyselfandOPI, a colorverse of infinite expression. Each shade name is a cheeky pun on our connection to the Metaverse in the digital space. 

Working with art director, Suzanne Montalbano, we conceptualized the storytelling and art direction for the digital campaign.

Drawing on the print campaign, the idea for the digital campaign was to extend the narrative of the Metaverse. The result was a fusion of nail-focused lifestyle photography with 80's pixelated-inspired graphics in contrasting, pastel colors from the shade palette. 

Photography: Cydney Cosette
Props Stylist: Shelby Kay
Production: Ashley Woeber
Editorial Copywriter: Jessica Druck

Digital Art Direction