OPI BIG ZODIAC ENERGY

OPI's Fall 2023 color collection campaign observes the cosmic world of the Zodiac and Astrology—12 colors to match the 12 signs of the Zodiac, sorted by the four elements.

Working with art director, Karly Mossberg, we conceptualized the storytelling and art direction for the print and video campaign.

The print campaign illuminates Sagittarius, Libra, Virgo, and Scorpio. Four distinct Zodiac signs are linked to four different elements.
Each of the four signs is ascribed a unique character that personifies its energy, drive, and symbolism in the celestial world. Sagittarius is a fire element with an adventurous spirit. Libra is an air element bringing balance and peace. Virgo, an earth element, is abundant as a goddess. Scorpio is a water element, intuitive and seductive.

Photography: Sarah Silver
Texture photography: Alex Freund
Video Director: Jillian Iscaro
Set Design: Catherine Pearson
Stylist: Rachel Gilman
Hair: Akihisa
Makeup: Deanna Melluso
Nail Tech: Shelena Robinson

Art Direction