OPI BIG ZODIAC ENERGY

OPI's Fall 2023 color collection campaign observes the cosmic world of the Zodiac and Astrology—12 colors to match the 12 signs of the Zodiac, sorted by the four elements.

Working with art director Suzanne Montalbano, we conceptualized the storytelling and art direction for the digital campaign.

The digital campaign extends the narrative to the broader collection of shades. The remaining eight Zodiac signs are illuminated with symbolizing color, props, and nail art.

Photography: Aileen Son
Props: Shelby Kay
Production: Ashley Woeber
Editorial Copywriter: Jessica Druck

Digital Art Direction