SMALLER THINGS

Smaller Things is a Chicago-based brand that makes ethical and sustainable kids-wear. Founded by Alecia and Jon Zasiebida.

The brand universe is vibrant, imaginative and caring to the planet. In line with this spirit, the identity unites childhood wanderlust with a purpose-driven, grownup commitment to making a difference.

I implemented the branding across Smaller Things’ website for desktop and mobile, full microsite, icons, Instagram graphics, email, stationery, clothing tags, stickers, tissue paper and packaging.

Sans-serif typography showcases the practicality of the brand and the wearability of the clothes, while the timelessness of the colorful and abstract shapes honor the building-block basic that makes up the capsule collection.

Campaign photography by Smaller Things.

Digital Art Direction, Packaging, Web Design, Social