OPI TWO WAYS TO GLAZE

OPI's Spring 2026 color collection campaign reintroduces Chrome Effects powders with the addition of new Infinite Shine Glaze Toppers, offering two ways to achieve the viral ‘glazed donut’ manicure look. Chrome Effects powers for a full chrome mirror-like shine or glaze toppers that deliver a pearly, light-catching iridescent sheen. 

I led the art direction and concept for the campaign, developing the aesthetic, guiding the photography direction, and overseeing image selects and post-production retouching.

Inspired by the product’s range of finishes—from soft pearlescent glow to mirror-like chrome, the campaign explores a sensorial visual world rooted in luminous, reflective surfaces. The visual direction draws from the ‘glazed donut’ trend, with each prop and surface intentionally chosen to echo the collection’s reflective finishes. 

Photography: Aileen Son
Stylist: Nina Keim

Art Direction