OPI SUPER STRONG BASE COAT

OPI introduces Super Strong Base Coat within the GelColor Intelli-Gel system for 2025, a new base formulated for enhanced strength and long-lasting wear.

The art direction for Super Strong Base Coat builds from the established GelColor visual language, retaining the clean, high-gloss aesthetic. The packaging introduces a blue accent that differs from the Base Coat and serves as a consistent visual cue across all imagery and motion.

The campaign video brings the same visual language to life through high-gloss application motion with playful energy.

Photography: Undefeated Creative
Video: Fishbowl Studios

Art Direction